Design
About

Kara Myrick-Emele

Design
About

NAYYA

Cindy Goodrich and I had the privilege of ringing in a major milestone with the team at Nayya . In January 2025, Nayya unveiled its brand renewal, not just with an updated look, but with a re-avowed commitment to connecting people's most important information, so they can thrive in their health and wealth.

Nayya has spent the last 5+ years building a powerful, data-driven platform while revolutionizing benefits, an industry that's long overdue for change. I've spent the last few months working on the Nayya brand that's worthy of the progress they have already made, as well as the transformation it continues to champion and drive.

Creative Direction
Photo Art Direction
Logo & Brand Development
Brand Style Guide
UX Design
Presentation Design

Team:
Cindy Goodrich
Kara Myrick-Emele
Kate Caballero
Ryan McMahon

TMG

TMG is a global consulting firm that develops talent strategies for organizations, teams, and individuals – focusing on high-performance, world-class leadership. Through coaching, leadership transition planning, and advising companies on optimal organizational design, we help clients cultivate exceptional talent throughout their organizations. Our clients represent industries including CPGs, Industrial, Technology, Energy & Natural Resources, Financial Services, Life Sciences, and Airlines.

Creative Direction
Logo & Brand Development
Brand Style Guide
UX Design
Presentation Design

Barlow Movie Teaser

Brian Halligan is making a feature length movie about the life and times of John Perry Barlow. The team utilized AI to create this movie teaser.

Why John Perry Barlow? Well, he's best known as one of the lyricists for the Grateful Dead and as the internet visionary behind the Electronic Frontier Foundation, but he's much more than that. He is a philosopher of life and love. He is a friend (and sometimes foe) of many of our most interesting characters, like Timothy Leary, Andy Warhol, Dick Cheney, John F Kennedy Jr, Bob Weir, Jerry Garcia, Steve Jobs, etc, etc.

This movie about one of the most interesting people to walk the earth in the last century will take awhile to make.

Team:
Brian Halligan
Sagansagans
Kara Myrick-Emele

HubSpot

HubSpot is a leading CRM platform that provides software and support to help businesses grow better. The HubSpot platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

After leaving HubSpot, I still contract with different teams and executives from branding and concepting ideas to presentation decks for investors.

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Creative Direction: Aubrey Zych & Matthew Watkins, HubSpot

3D Design: Peter Tarka, H+ Creative

Collage Art: Henry Flores, Studio Tresneuronas

3D Project Manager: Elsa Munroe, H+

Design Producer: Allison Leear, HubSpot

Design: Kara Myrick-Emele

Dougall GPT

Dougall GPT is an AI chatbot tailored for healthcare professionals. It provides clinicians with AI-tuned answers to their queries, augmented by links to relevant, up-to-date, authoritative resources. Besides facilitating the understanding and translation of medical literature, it assists in drafting patient instructions, consultation summaries, speeches, and professional correspondence, all while saving time compared to traditional search engines.

Results:
- Boosted user retention from 79% to 93% by implementing streamlined guest access protocols.
- Reduced onboarding time to under 30 seconds by eliminating OTP authentication barriers.
- Achieved 5x increase in token capacity
- Delivered 286% month-over-month engagement growth through strategic personalization of medical newsfeeds and targeted email campaigns, accelerating adoption across all 14 platforms.

Source: NIH

Design Team:
Kara Myrick-Emele
Ale Pozos
Chris McCormack

100+ UX Design Updates & Features Shipped
250+ UX Design Layouts Shipped

LiMA

LiMA - Leaders in Medicine Atlas, the world's largest physician directory

Results:
- Generated $56.86M revenue by expanding 14 medical brands into 26 specialty-specific platforms across oncology, cardiology, and other specialties, localized in 7 languages and driving 2.75M global clinician engagements.
- Delivered 286% month-over-month engagement growth throughout 2023 through strategic personalization of medical newsfeeds and targeted email campaigns, accelerating adoption across all 14 platforms.

UX Design
UX Research
Brand development

Design Team:
Kara Myrick-Emele
Ale Pozos

FirstWord Group

FirstWord is a global leader in news and intelligence serving the pharmaceutical and MedTech industries.

FirstWord products are the tools of choice for over 200,000 industry professionals, including executives from the world’s top 100 pharmaceutical companies.

The news services and in-depth reports help industry professionals gain a knowledge edge, enabling them to make key business decisions with speed and confidence. Stay up to date with the pharmaceutical and medical technology industry’s latest news and intelligence from across the globe.

Results:
- Generated $56.86M revenue by expanding 14 medical brands into 26 specialty-specific platforms across oncology, cardiology, and other specialties, localized in 7 languages and driving 2.75M global clinician engagements.
- Delivered 286% month-over-month engagement growth throughout 2023 through strategic personalization of medical newsfeeds and targeted email campaigns, accelerating adoption across all 14 platforms.

Brand Design
Brand Positioning
UX Research
UX Design

Design Team:
Kara Myrick-Emele
Ale Pozos

Propeller Ventures

Propeller is a climate-tech venture fund that invests in and builds ocean-climate companies that use science and technology to address the climate crisis.

Roles:
Logo & Brand Designer
Design Consultant
Pitch Deck Designer

Team:
Kara Myrick-Emele
Reece Pacheco
Steven Fox
Brian Halligan

INBOUND

Partnered with Matt Watkins on developing the INBOUND creative branding and experience.

- Event and experiential design covering all aspects of an event from developing the style guide to how it impacts signage, print, digital, merchandise, photography and everything in between.

www.inbound.com

Creative Direction + Design:
Kara Myrick
Matt Watkins
Cindy Goodrich

Experiential Direction:
Siobhan Toohey

Event Photography by:
Dan Aguirre
Kieran Kesner
Shelby Duncan

HubSpot / Year In Review

How do we capture HubSpot’s events in the last year and set the stage moving forward? And how do we develop a creative platform and associated executions (in this case video) on which we can continually build upon.

Enter the concept of “Moved”.
Moving the needle to the right.
Moving moments in time.
Moving the INBOUND movement ahead.

We brought this concept to life through an annual report, as well as, social media minded marketing and promotion materials that drove people to download our annual report via our branded microsite.

HubSpot / Design Disruptors

The movie “Design Disruptors” produced by InVision and featuring HubSpot needed what every good movie needs, a great poster. We were more than happy to create one.

About the movie:

“The 21st Century Has Seen Massive Change In The World Of Business. Traditional Industries Have Been Shaken To Their Foundations By Startups That Seem To Spring Up Out Of Nowhere. How Are They Doing It? With Design. In Design Disruptors, You’ll Meet Top Designers At The World’s Smartest Companies, And Discover How Design Has Become The New Language Of Business.”

HubSpot / State of Inbound

The face of inbound sales and marketing will irrevocably be changed in the next five years. Furthermore the way consumers interact with content along with the shifting expectations around more personalization and customization will change. HubSpot, being a leader in the Global inbound movement understands that, which is why we release, on an annual basis, The State of Inbound.

We helped design, develop and create the 8th annual report for both eReaders as well as those wanting a takeaway in the form of a printed booklet for; North America, Latin America, Europe (Germany) and the Asia Pacific region. And we hosted it via a dedicated landing page.

Hocker Design Group

Fossil

Savor Gastropub

Cowboys Invite

Printing - Big Box Little Box
Portfolio Photography - Gisela Borghi

JCP

INBOUND

Event branding

DMEXCO

For two days in September DMEXCO, the leading conference in Germany for companies playing in the digital sandbox upending the way business is done, was held. HubSpot fits squarely in this “disruptor” space with an all-in-one global marketing and sales product(s) aimed squarely at small businesses. No wonder we were a featured exhibiter at this event.

We had the easy part, design the exhibit space that could house inspirational and educational materials around our products and the inbound marketing methodology paired with our expert staff that gave 1:1 consultations. Prior to and during the event we created a web portal for attendees to sign up for consultations where they could receive an assessment of their marketing and sales offerings, dive deeper into the event details or simply get event details.

Real Estate Branding

Infographics

Jenny Holzer

Brand Guidelines

Notes From A Kitchen / Vol. 1 & 2

Select spreads from Vol. 1 & 2