FirstWord is a global leader in news and intelligence serving the pharmaceutical and MedTech industries.

FirstWord products are the tools of choice for over 200,000 industry professionals, including executives from the world’s top 100 pharmaceutical companies.

The news services and in-depth reports help industry professionals gain a knowledge edge, enabling them to make key business decisions with speed and confidence. Stay up to date with the pharmaceutical and medical technology industry’s latest news and intelligence from across the globe.

Results:
- Generated $56.86M revenue by expanding 14 medical brands into 26 specialty-specific platforms across oncology, cardiology, and other specialties, localized in 7 languages and driving 2.75M global clinician engagements.
- Delivered 286% month-over-month engagement growth throughout 2023 through strategic personalization of medical newsfeeds and targeted email campaigns, accelerating adoption across all 14 platforms.

Brand Design
Brand Positioning
UX Research
UX Design

Design Team:
Kara Myrick-Emele
Ale Pozos