How do we capture HubSpot’s events in the last year and set the stage moving forward? And how do we develop a creative platform and associated executions (in this case video) on which we can continually build upon.

Enter the concept of “Moved”.
Moving the needle to the right.
Moving moments in time.
Moving the INBOUND movement ahead.

We brought this concept to life through an annual report, as well as, social media minded marketing and promotion materials that drove people to download our annual report via our branded microsite.