Cindy Goodrich and I had the privilege of ringing in a major milestone with the team at Nayya. In January 2025, Nayya unveiled its brand renewal, not just with an updated look, but with a re-avowed commitment to connecting people's most important information, so they can thrive in their health and wealth.

Nayya has spent the last 5+ years building a powerful, data-driven platform while revolutionizing benefits, an industry that's long overdue for change. I've spent the last few months working on the Nayya brand that's worthy of the progress they have already made, as well as the transformation it continues to champion and drive.

Creative Direction
Photo Art Direction
Logo & Brand Development
Brand Style Guide
UX Design
Presentation Design

Team:
Cindy Goodrich
Kara Myrick-Emele
Kate Caballero
Ryan McMahon